Social Media Marketing

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£75.00
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Course Description

This practical course on social media marketing covers a wide range of important topics that will help you sell yourself or your business. It is one of the most complete and current classes available.

This professional social media marketing course will teach you how to use the following sites as powerful and engaging marketing tools.

  • Google Ads.
  • Facebook.
  • Instagram.
  • LinkedIn.
  • TikTok.
  • Twitter.
  • YouTube.

Lesson 01: Introduction to social media and the target audience.

    • Define what social media is.
    • Define how social media platforms can be used for marketing.
    • Discuss social media as a way of interacting and engaging with readers.
    • Explain how social media apps can build brand awareness.
    • Discuss the drawbacks of social media.
    • Choosing the right platforms to use.
    • Discuss the importance of understanding your target audience.
    • Define target audience personas.
    • Understand an organization’s persona.

    Lesson 02: Using social media platforms and to boost SEO.

    • Discuss the different requirements for each major platform.
    • Write engaging posts for various platforms to suit an organization and its audience.
    • Describe what SEO is and explain how search engines work.
    • Discuss the importance of keywords in SEO.
    • Define page authority and how explain how links contribute to SEO.
    • Use hashtags to attract search engines.

    Lesson 03: Landing pages and lead generation- Social content research and writing

    • Identify the two types of landing pages.
    • Describe the purpose of each type of landing page.
    • Plan a landing page’s design and structure.
    • Discuss how to generate leads.
    • Explain the role of Calls to Action (CTAs) on landing pages.
    • Discuss the importance of cookie notices.
    • Research for information using various methods.
    • Explain why crediting your sources is important.
    • Discuss the importance of quality writing for social media.
    • Understand and implement good content writing techniques.
    • Include CTAs, keywords, and links in your content. Proofread your content.

    Lesson 04: Visual Content in social media

    • Understand how images and videos can boost your social media marketing activity.
    • Discuss the value of using the following visual content types:
      • Logos and branding.
      • Interactive tools.
      • Interactive maps.
      • Data visuals.

    Lesson 05: Social media stories, reels, and other tools and Social media advertising.

    • Discuss the benefits of using Facebook and Instagram stories.
    • Create social media stories.
    • Describe how tools can streamline social media marketing.
    • Explain the benefits of advertising on the web.
    • Define the different types of online advertising.
    • Discuss various platform advertising campaigns.
    • How to use AI to assist your social media marketing.
    • Create an advertising campaign to suit a budget.

    Lesson 06: Social commerce, influencers, and affiliates , and Customer advocacy and service.

    • Describe social commerce, its benefits and tools.
    • Discuss the benefits using a social media marketing influencer.
    • Explain how affiliate marketing works for content creators.
    • Describe customer advocacy and state its benefits.
    • Discuss the benefits of good social customer service.
    • Explain the importance of engaging with followers.
    • Discuss strategies for interacting with different types of followers.
    • List the main tools for achieving and maintaining interactivity.

    Lesson 07: Planning and creating ongoing social media campaigns.

    • Describe what a social media marketing campaign is and what it’s for.
    • Plan a social media marketing campaign.
    • Track the campaign’s performance and adjust as necessary.